Architecting a rebrand for greater impact
The merger of two healthcare analytic leaders (Verscend and Cotiviti) required creating a bold brand with a powerful story. Highlighting the firm’s expertise in harnessing billions of clinical and financial data points to help companies successfully navigate complex systems and regulations became a powerful focus.
We developed a brand idea centered around Data Fluency, a core pillar of the brand and its ability to provide valuable perspectives.
This became further defined through the brand’s new identity and visual system, leveraging a series of zeros and ones. Using a binary code further connoted data fluency and iconography showcased the innovative ways people interact with data.
A new website, built on Hubspot enabled Cotiviti to better nurture leads and the user interface design further built on the graphic system of zeroes and ones through hero images and use of supergraphics. Corporate materials, an advertising campaign and key go-to-market materials were developed to signal this fast-growing analytics leader was determined to demonstrate its impact.